Taking to Instagram the brand shared an animated depiction featuring Diljit Dosanjh and Parineeti Chopra in their respective roles from the movie.The illustration portrays the duo on stage, immersed in their musical performance, each holding up slices of bread adorned with butter. Accompanying the image is the text, “Ek Chamach Khila” capturing the essence of Punjab’s culture and the film’s narrative.
‘Amar Singh Chamkila’ delves into the life of the legendary Punjabi artist, shedding light on his remarkable contributions to music during the 1980s. Revered for his groundbreaking music and electrifying stage presence, Chamkila is hailed as the pioneer of Punjabi pop culture. Often referred to as ‘The Elvis of Punjab,’ his influence transcended generations, leaving an indelible mark on the music industry.
Chamkila’s journey in music began with his debut hit album ‘Takue Te Takua’ in 1980, featuring the talented vocalist Surinder Sonia. However, he decided to venture into Punjabi music independently which led him to meet his future wife and musical collaborator, Amarjot Kaur. Together, they crafted numerous hits, captivating audiences with their unparalleled talent and chemistry.
Tragically, Chamkila’s life was cut short at the age of 27 when he and Amarjot were assassinated. Despite his untimely demise, Chamkila’s legacy continues to inspire artists and music enthusiasts alike.
