So back.
Photo: Hellmann’s via YouTube
Honey, put the buffalo-chicken dip in the slow cooker and turn up the K. Dot, it’s time to get prepped for Super Bowl LIX. While the Eagles and the Chiefs are welcome to fight it out in the field, there’s a battle for your attention going on during the commercial breaks. That’s why the ads are out early, teased with trailers, or even get trailers for the trailers for the ads. It’s the reason Billy Crystal joined Instagram! Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure.
The Pringles man isn’t the only mustashed guest at Nobody Wants This Adam Brody’s party— Nick Offerman and James Harden are both rumored to be in the full commercial spot when it airs on Sunday.
Eugene Levy is channeling his inner Chappell Roan as he’s hot to go with Little Caesars in teasers for the upcoming Super Bowl commerical.
A coffee mate that is. Shania Twain is teasing a song about cold foam coffee called “Give Me Cold Foam” and it will be stuck in your head well past Sunday.
Time to Baja Blast some Becky G tunes while we wait to find out who her special cameo is for her Mountain Dew commercial spot. Maybe Seal to go along with her seals?
Likely mode for him to go. Jeremy Strong is joining the Masshole brigade DunKings in a new spot for Dunkin’ coffee. Hey, Pacino did it. Like Strong’s Succession co-stars, Ben Affleck thinks the Method is bullshit. “I never did no research on nothin’,” he says in the commercial. “Look where I’m at.” Strong gets into his character, which is apparently coffee grounds? Or the beans from beantown? It’s somewhat unclear. But let this be a lesson to you: Jeremy Strong isn’t the stuffy serious oldest boy you all think he is. He’ll be silly! For the right price.
Meg Ryan and Billy Crystal star in a Hellmann’s commercial released January 29. They also shared a post on Instagram, marking the latter’s debut on the app. I’ll have what she’s having.
Issa Rae is carrying a full box of receipts to her CPA in the TurboTax commercial teaser, released January 30. Maybe she can tell a classic accountant joke to him.
Totino’s teased its Super Bowl ad on January 21, and it featured Tim Robinson, Sam Richardson, and an alien. Now where’s Kristen Stewart …?
Booking.com’s Super Bowl ad, released January 31, features Kermit and Miss Piggy — do we think she was a diva on set? Or was she sated by the glamorous locale?
Gordon Ramsay and Pete Davidson star in HexClad’s Super Bowl ad, released January 31. That’s a good pan, innit?
Given David Beckham’s recent BOSS campaign, you’ll be forgiven for being a bit disappointed that he’s entirely shirt-on in the teaser for his Stella Artois commercial, released January 23.
Instacart is bringing together nearly every mascot from the Energizer Bunny to the Kool-Aid Man to form some kind of advertising Avengers. But who would be their Thanos?
GoDaddy’s teaser, which came out a full month ahead of the game, features a race car and an Italian. Go, speed racer!
The Budweiser commercial sticks to what this brand knows: horses. Released January 27, the ad follows a young Clydesdale who wants to deliver beer with his fam.
Two Chrises are linking up in this Ray-Ban x Meta ad teaser, released January 28. The Hemsworth and Pratt variants are contemplating what’s real and what’s fake. Ask Pine!
Martha Stewart loves an unlikely pairing (hey, Snoop Dogg!), and Uber Eats chose to put her next to Charli XCX. The two throw shade at each other in the teaser, worthy of “We listen and we don’t judge” viral content. Someone play Stewart “365.”
Nerds’ wordless Super Bowl ad teaser stars Shaboozey and his hit. Everybody at the bar getting … nerdy? That’s basically already a Weird Al song.
In Taco Bell’s teaser, released January 23, Doja Cat attempts to photobomb her way into the ad since they’re barring celebrities. Our favorite moment is the Taco Bell employee calling her “Ms. Cat.”
The premise of the Michelob Ultra commercial, released January 28, is that Catherine O’Hara and Willem Dafoe are pickleball hustlers. That’s genius and someone should make it into a full movie. Christopher Guest? You’re on.
Shane Gillis gets to hang out in a driveway and drink beer with Post Malone in the Bud Light teaser, released January 27. Well, almost drink beer.
Hint: It’s a lot.
